Tracking Expansion Revenue for b2B SaaS company

[ZRoberts4]

Hi everyone!

I manage our CRM and am having trouble tracking the dollar amount of increased revenue from an existing customer over their lifetime with us. For example, Client X signed a 1 year contract paying $10,000 per month. After the contract was up, Client X signed a renewal for a year at $11,000 per month, resulting in a $1000 per month upsell. This is a recurring situation for our business and want to track expansion revenue earned.

I know there are properties that we can mark as an “upgrade” or “renewal” but the deal itself has no technical assocation with the previous contract’s deal.

Also, I have been attempting to use the Beta “Same Object Type” association tool but haven’t gotten very far with it for this example.

Any suggestions?

Thanks!

[MiaSrebrnjak]

Hi @ZRoberts4,

Thank you for reaching out to the Community!

I wanted to share a couple of relevant resources:

• Reporting on recurring revenue, upsells and downgrades: In case you haven’t explored this feature yet, I recommend looking into the revenue analytics report.
• CRM setup: I found two Community threads where HubSpot experts @franksteiner79 and @louischausse share recommendations:
  • - Tracking Upsells from current business
  • - How do you manage upgrades and downgrades of your B2B SaaS product

Hi @franksteiner79, @louischausse, @HubDoPete, do you have any additional insights and tips that you could share with @ZRoberts4? Thank you!

Cheers
Mia, Community Team