# Tracking competitors **URL:** \ **Category:** Marketplace Apps\ **Created:** [August 27, 2019, 8:38pm UTC](https://community.hubspot.com/t/tracking-competitors/15966 "2019-08-27T20:38:29Z")\ **Posts on this page:** 2\ **Page:** 1
**Author:** ![Erdie80](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/erdie80/32/84489_2.png) [@Erdie80](https://community.hubspot.com/u/Erdie80)\ **Post date:** [August 27, 2019, 8:38pm UTC](https://community.hubspot.com/t/tracking-competitors/15966/1 "2019-08-27T20:38:29Z")
Hello, What are your favorite tools for tracking competitors and brining that info into HubSpot. We’d like to create a page for each competitor to keep track of basic info. Bonus points if we can also see news alerts for competitors. Tracking competitors’ SEM/SEO activity is a nice to have. I have considered adding a custom tag to each contact field called “competitor” so at least we could pull a list. But that doesn’t solve our news alerts and SEM/SEO needs. Thoughts? Also, we’re considering intergrating with ASANA. Thanks! Heidi ---
**Author:** ![Josh](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/josh/32/17115_2.png) [@Josh](https://community.hubspot.com/u/Josh)\ **Post date:** [August 27, 2019, 8:46pm UTC](https://community.hubspot.com/t/tracking-competitors/15966/2 "2019-08-27T20:46:27Z")
Hi @Erdie80, First, while the competitor tool isn’t great in HubSpot, it does capture some basic information. You could also create a “Contact” for each competitor with an email address specific to that competitor. For example: [competitorxyz@yoururl.com](mailto:competitorxyz@yoururl.com) or [competitorxyz@gmail.com](mailto:competitorxyz@gmail.com). From there you can send Google Alerts to that email address. We also use SEMRush to track competitor performance as it relates to SEO/SEM. You could send reports specifically to that email address associated with the company from SEMRush/SpyFu/something else to be logged to that contact record. Just a couple of ideas! Josh