# Track blog post / lead creation conversion rate

**URL:** <https://community.hubspot.com/t/track-blog-post-lead-creation-conversion-rate/20860>\
**Category:** Reporting & Analytics\
**Tags:** traffic-analytics, website-analytics\
**Created:** [May 14, 2020, 8:36am UTC](https://community.hubspot.com/t/track-blog-post-lead-creation-conversion-rate/20860 "2020-05-14T08:36:40Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![Nikboe](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/nikboe/32/39641_2.png) [@Nikboe](https://community.hubspot.com/u/Nikboe)\
**Post date:** [May 14, 2020, 8:36am UTC](https://community.hubspot.com/t/track-blog-post-lead-creation-conversion-rate/20860/1 "2020-05-14T08:36:40Z")

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Hi,

I would like to track how many visitors that came through our blog converted into a lead via a form.

So the reporting would be: 100 views on blog / 5 new contacts generated / 5% conversion rate.

That way we can track the success of our blog.

Should be very easy to create this report, but I am struggling with it.

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**Author:** ![MikeCormack](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mikecormack/32/22307_2.png) [@MikeCormack](https://community.hubspot.com/u/MikeCormack)\
**Post date:** [May 17, 2020, 10:37pm UTC](https://community.hubspot.com/t/track-blog-post-lead-creation-conversion-rate/20860/2 "2020-05-17T22:37:46Z")

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If the form is linked from the blog directly you could use a query string in the url of the link and populate a hidden field to see that information.

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**Author:** ![Florie\_HM](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/florie_hm/32/33756_2.png) [@Florie\_HM](https://community.hubspot.com/u/Florie_HM)\
**Post date:** [May 20, 2020, 9:30am UTC](https://community.hubspot.com/t/track-blog-post-lead-creation-conversion-rate/20860/3 "2020-05-20T09:30:52Z")

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Hi @Nikboe ,

Just go to blog analytics, scroll down to ‘edit columns’ and include ‘view to contact rate’ in your view.

Does this answer your question?

Kind regards,

Florie

Heuvel Marketing

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**Author:** ![majidmec](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/majidmec/32/5125_2.png) [@majidmec](https://community.hubspot.com/u/majidmec)\
**Post date:** [December 1, 2020, 9:55am UTC](https://community.hubspot.com/t/track-blog-post-lead-creation-conversion-rate/20860/4 "2020-12-01T09:55:44Z")

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Hi, maybe off track but how we can track leads if two persons from two different ‘Google ads’ accounts bring a lead? Who would be the lead owner?

Similarly, if two persons bring a lead via SEO organic? who would be the owner of the lead?

Thanks