track abandoned carts from Magento users who are not logged in

Marketing & Content Hub Email Marketing Tool
1

Hi everyone,

i want to track abandoned carts from Magento users who are not logged in, using HubSpot. when users brows our website and fill out rhe pop up, manybe he will add some product to cart without pay for them. in this situation, we want to obtain the user info with product info.

Other major providers (Mailchimp, Klaviyo) are all capable of achieving this.does HubSpot have the function/solution to track the cart abandont with on loggin?

2

Hi @Jaylin ,

By default, HubSpot doesn’t natively track abandoned carts for non-logged-in Magento users, as it relies on known contacts (those who have submitted a form or provided an email) to associate cart behavior.

However, you can achieve this using a dedicated Magento–HubSpot integration, either via a third-party connector or custom middleware like Zapier, Make, or a backend API.

Tools like those from Mageplaza, MakeWebBetter, Unific, and EYEMAGINE can sync abandoned cart data, even for users who aren’t logged in, as long as you’ve captured their email through a pop-up or form.

Once the visitor fills out a pop-up (e.g., for a discount or newsletter) and then adds products to their cart without completing the purchase, the integration can sync both:

  • The contact info
  • The cart contents (products, value, timestamp)

This data can be pushed into HubSpot, allowing you to:

  • Build abandoned cart workflows
  • Segment these users
  • Trigger personalized follow-ups, even if they never created a Magento account

You can check out these links for more details -

Please note: I am not affiliated with any of these service providers.

Let me know if you’d like help setting up a sample workflow or email sequence for abandoned cart recovery!