# Gets Better Every Time You Run a Campaign: Introduction to Loop Marketing

**URL:** <https://community.hubspot.com/t/topic/164147>\
**Category:** アカデミー勉強会\
**Tags:** academy, ai\
**Created:** [November 6, 2026, 5:24am UTC](https://community.hubspot.com/t/topic/164147 "2026-11-06T05:24:44Z")\
**Posts on this page:** 1\
**Page:** 1

<div class="post-metadata">

**Author:** ![Stefanie\_Kinjo](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/stefanie_kinjo/32/18355_2.png) [@Stefanie\_Kinjo](https://community.hubspot.com/u/Stefanie_Kinjo)\
**Post date:** [November 6, 2026, 5:24am UTC](https://community.hubspot.com/t/topic/164147/1 "2026-11-06T05:24:44Z")

</div>

The arrival of AI has dramatically changed the flow of how customers research, compare, and make decisions.

Moreover, we now live in an era where most marketers have access to similar AI tools. That’s why I believe what will set you apart from now on is the “human edge.”

For example:

- How deeply you understand your customers
- Whether you have your own unique perspective and passion
- Whether you can decide what to share and what to keep back

HubSpot’s “Loop Marketing” is a framework designed to leverage these human strengths in conjunction with AI.

🔁 Express: Tell your story  
🔁 Tailor: Adapt how you deliver it to your audience  
🔁 Amplify: Spread it across channels  
🔁 Evolve: Learn and improve for the next iteration

This approach involves cycling through these four steps, refining your campaigns with each iteration.

📚 New to this? Start with the “Basics Lesson”: [https://hubs.la/Q04DsqmC0](https://hubs.la/Q04DsqmC0)  
📚 Ready to put it into practice? Head to the “Playlist” (learn stage by stage using actual HubSpot tools): [https://hubs.la/Q04Dsqyr0](https://hubs.la/Q04Dsqyr0)

Both are free and available in the HubSpot Academy in English.  
👉 [HubSpot Academy | Loop Marketing 2026](https://hubs.la/Q04Dsm9p0)