The problem with this new feature is that we don’t even know the average number of emails each contacts are receiving. So it’s difficult to set the cap.
What we did is export the property hs_email_delivered (https://app.hubspot.com/property-settings/YOUR_HUB_ID/contact/hs_email_delivered) and then we created a boxplot to know how many emails per month our contacts were receiving:
This boxplot interpretation is:
- On average, 75% of contacts received a max of 5 emails/month
- On average, 25% of contacts received more than 5 emails/month
- In average, a contact may receive a max of 11 emails/month
Our unsubscribe rate and SPAM rate is meagre so we can say that an average of 5 emails/month isn’t too much for our contacts.
I think this kind of information is very useful before setting a frequency capping that makes sense. Otherwise, we could have set a capping at 3 emails/month and have lost some opportunities.