# Tips to Increase Click-Through Rate

**URL:** <https://community.hubspot.com/t/tips-to-increase-click-through-rate/138062>\
**Category:** Email Marketing Tool\
**Tags:** marketing-email, email-deliverability\
**Created:** [August 15, 2025, 7:36am UTC](https://community.hubspot.com/t/tips-to-increase-click-through-rate/138062 "2025-08-15T07:36:01Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![MariaDP](https://avatars.discourse-cdn.com/v4/letter/m/c0e974/32.png) [@MariaDP](https://community.hubspot.com/u/MariaDP)\
**Post date:** [August 15, 2025, 7:36am UTC](https://community.hubspot.com/t/tips-to-increase-click-through-rate/138062/1 "2025-08-15T07:36:01Z")

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Hi everyone!

I’m looking for effective tips to help increase **click-through rates (CTR)**.

What strategies have worked well for you?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [August 15, 2025, 7:39am UTC](https://community.hubspot.com/t/tips-to-increase-click-through-rate/138062/2 "2025-08-15T07:39:21Z")

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Hi @MariaDP,

This depends a lot on your products/services, B2B/B2C, target group, overall requirements.

In general, I would recommend these resources:

> **[15 Ways to Improve Your Email Click Through Rate (CTR) | Mailchimp](https://mailchimp.com/en/resources/email-click-through-rate/)**
>
> You're not alone when it comes to wanting to improve your email click-through rate. Learn how to boost your email CTR with these ideas.

> **[How to Increase CTR in Your Email Marketing Efforts](https://www.litmus.com/blog/increase-email-ctr)**
>
> Do you want to engage more prospects and customers in your email marketing efforts? Read our blog to learn tips on how to increase CTR in your emails.

Best regards!

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<div class="post-metadata">

**Author:** ![CRiver](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/criver/32/24654_2.png) [@CRiver](https://community.hubspot.com/u/CRiver)\
**Post date:** [August 19, 2025, 10:42am UTC](https://community.hubspot.com/t/tips-to-increase-click-through-rate/138062/3 "2025-08-19T10:42:57Z")

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What helped me most was focusing on relevance. If the ad or link matches exactly what the user is searching for, CTR tends to climb naturally.