# Time-bound versus Ongoing Campaigns

**URL:** <https://community.hubspot.com/t/time-bound-versus-ongoing-campaigns/34668>\
**Category:** Study Group: HubSpot Marketing\
**Created:** [March 29, 2021, 2:21pm UTC](https://community.hubspot.com/t/time-bound-versus-ongoing-campaigns/34668 "2021-03-29T14:21:43Z")\
**Posts on this page:** 6\
**Page:** 1

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**Author:** ![JorieMunroe](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/joriemunroe/32/73148_2.png) [@JorieMunroe](https://community.hubspot.com/u/JorieMunroe)\
**Post date:** [March 29, 2021, 2:21pm UTC](https://community.hubspot.com/t/time-bound-versus-ongoing-campaigns/34668/1 "2021-03-29T14:21:43Z")

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**Which campaigns do you keep running on an ongoing basis in your HubSpot account?**

_Examples:_

- Abandoned shopping cart emails
- Lead nurturing workflows

**Which campaigns do you keep timebound?**

_Examples:_

- Remarketing ads campaigns

**Which types of campaigns are your favorite to run? Why?**

Sound off in the comments below!

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**Author:** ![Jenny](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jenny/32/24_2.png) [@Jenny](https://community.hubspot.com/u/Jenny)\
**Post date:** [March 30, 2021, 1:31pm UTC](https://community.hubspot.com/t/time-bound-versus-ongoing-campaigns/34668/2 "2021-03-30T13:31:45Z")

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Thanks for getting this topic started, @JorieMunroe!

Talking about campaigns is one of my favorite topics because each business and marketer has a unique perspective on how to achieve success.

I want to tag in a few group members to share their thoughts!

[@EWilkinson](https://community.hubspot.com/t5/user/viewprofilepage/user-id/178563), [@TKhorkova](https://community.hubspot.com/t5/user/viewprofilepage/user-id/178294), @DPapoulias, [@LDePaoli](https://community.hubspot.com/t5/user/viewprofilepage/user-id/178296), @MStoll, [@StaceyMaHar](https://community.hubspot.com/t5/user/viewprofilepage/user-id/178283), @tborges, and [@hilary](https://community.hubspot.com/t5/user/viewprofilepage/user-id/178207) what are your favorite types of campaigns to run?

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**Author:** ![tborges](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tborges/32/37195_2.png) [@tborges](https://community.hubspot.com/u/tborges)\
**Post date:** [March 30, 2021, 3:54pm UTC](https://community.hubspot.com/t/time-bound-versus-ongoing-campaigns/34668/3 "2021-03-30T15:54:12Z")

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I am new to HubSpot and working on completing the marketing course. However, this is a discussion I will be brought into at the company I work for so I am very interested to hear what others have to say.

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**Author:** ![tborges](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tborges/32/37195_2.png) [@tborges](https://community.hubspot.com/u/tborges)\
**Post date:** [April 1, 2021, 12:56pm UTC](https://community.hubspot.com/t/time-bound-versus-ongoing-campaigns/34668/4 "2021-04-01T12:56:38Z")

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I am still learning. Seems to me that we have used campaigns well to launch new service that has a start and end date. We are now looking at should we have ongoing campaigns and how many. Do you have a general campaign to track blogs and social posts that are not tagged to a specific short term campaign?

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**Author:** ![Justin\_Champion](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/justin_champion/32/55518_2.png) [@Justin\_Champion](https://community.hubspot.com/u/Justin_Champion)\
**Post date:** [April 2, 2021, 12:39pm UTC](https://community.hubspot.com/t/time-bound-versus-ongoing-campaigns/34668/5 "2021-04-02T12:39:04Z")

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Great question, @tborges. There’s not really a specific number of ongoing campaigns you should be looking to create. Instead, consider the tasks/activities your business does and decide whether or not they can be automated. That’s the best place to start.

Regarding the tracking of content, @JorieMunroe may have some reporting ideas for you.

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**Author:** ![Justin\_Champion](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/justin_champion/32/55518_2.png) [@Justin\_Champion](https://community.hubspot.com/u/Justin_Champion)\
**Post date:** [March 31, 2021, 8:20pm UTC](https://community.hubspot.com/t/time-bound-versus-ongoing-campaigns/34668/6 "2021-03-31T20:20:21Z")

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Let me start off by saying the Campaigns tool is my favorite tool in HubSpot. I like to use it as an inbound marketing campaign planner, a template that can be cloned for future initiatives. It’s a great way to communicate the tasks that need to be completed to kick off a project (with all of the tracking in one place).
