Disclaimer: Please note that this these best practices are a work in progress and subject to change.
Hi, following the recent launch of an App board in our Community, we wanted to share a couple of content best practices for Third-Party app providers who would like to share information about their app in the Community.
When & Where to share your app:
We usually see two types of content around 3rd party apps.
- First are standalone posts where providers present their apps and explain how they enhance the HubSpot smart customer platform. The best forum for sharing such content is our Third-Party App Board.
- The second are replies to product-related questions where the app could solve for an issue or a product limitation that the OP is experiencing.
Appropriate timing for sharing your app in existing threads:
- App partners can share their solutions when it directly addresses a user’s specific question or pain point
- The app should compliment or enhance HubSpot’s existing solutions or offer a solution when none exists
- App partners should avoid unsolicited promotion and focus on relevance and providing value to the conversation
What should be included in your post:
- Mention a HubSpot-based Solution (when applicable): if there is a HubSpot solution related to the problem, mention how your app compliments or enhances it
- Acknowledge Gaps: If there is not a HubSpot-native solution, clearly explain that your app addresses a gap in HubSpot’s offerings and solves a customer pain point
- Provide Value: Ensure your post explains the benefits of your app to the community and how it solves the specific problem users are experiencing
- Avoid Over-Promotion: Keep the tone helpful and focused on problem-solving rather than solely advertising
I’m looking for 3rd party app post inspiration – Check out examples for both types of content below:
What not to do?
Create promotional posts that do not provide value to the HubSpot Community
- Share links to apps that are not related to the HubSpot software. This currently violates our policy around self-promotion.
Copy paste the same message into older threads: e.g. share a link to your app without context or without explaining how the app resolves the issue that the original poster is experiencing.
- This reduces the visibility of your reply
- It puts your hard work at risk of disappearing as we clean up and archive old threads
- Your comment is likely not reaching the audience you want to reach