The 'Why' of Business Storytelling

Academy Study Groups Study Group: Content Marketing
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Think about the last time you saw a content piece or advertisement that provoked an emotion. Do you remember how you felt that day? A good story appeals to the emotions and the imaginations of the target audience. It leaves you an understanding of why a person is doing what they’re doing. A story helps us get to know a friend or a brand better.

Tell us about a recent piece of content you saw or read and answer the questions below:

- Did you feel like they were speaking to you?

- Do you know the why behind this brand now?

- What did you learn about this brand?

To learn more about the importance of business storytelling, check out the Power of Storytelling lesson in the HubSpot Academy.

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Hi all! Did you see or read a recent piece of content that left a lasting impression? We would love to hear from you :slightly_smiling_face:

@Sam62, @DavidDennison, @AndyAngRS, @XStraub, @Copybyyemi, @MHadley, @HNguyen0, @Alan-Wine-Fan, @MelodíaG

Thanks!

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Hi kvonloesecke!

I am actually reading this book: Tell me! written by Thomas Pyczak. It is about storytelling and why this human way to learn and understand reality is so important. I´ll share my impressions with you guys when i finish it :slightly_smiling_face:

By the way, i saw this today:

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i found it hilarious and really well done. I don´t know if this belongs here, but i like it :slightly_smiling_face:

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@MelodíaG thanks for sharing! That sign is amazing :rofl:

We’re looking forward to hearing about ‘Tell Me’!