Hi All - Check out my latest article: AI is changing marketing. We must adapt and innovate, or succumb to the status quo and risk stagnation. Would love to you your thoughts. The Marketing AI Revolution - Innovate or Face Stagnation --- This post was migrated from connect.com and was originally published at an earlier date.
Thank you for sharing this Aby Varma ! After reading your thoughts, a question comes to mind: In the realm of using AI for marketing, which capability do you think will arrive first or may already be here - using AI to gain deeper insights into understanding customers, or using AI to accurately predict marketing outcomes? Shalley Soni Harsh Vyas Erwin Arnold I would like to hear your thoughts as well! --- This post was migrated from connect.com and was originally published at an earlier date.
In my opinion, understanding customers will become more accurate. Predictive analysis on your CRM uses existing data, vs forecasting tools that predict outcomes will always have a factor of probability associated. @Victor --- This post was migrated from connect.com and was originally published at an earlier date.