# The Inbound Methodology

**URL:** <https://community.hubspot.com/t/the-inbound-methodology/92800>\
**Category:** Study Group: Inbound\
**Created:** [October 29, 2023, 6:21am UTC](https://community.hubspot.com/t/the-inbound-methodology/92800 "2023-10-29T06:21:29Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![OTsang](https://avatars.discourse-cdn.com/v4/letter/o/919ad9/32.png) [@OTsang](https://community.hubspot.com/u/OTsang)\
**Post date:** [October 29, 2023, 6:21am UTC](https://community.hubspot.com/t/the-inbound-methodology/92800/1 "2023-10-29T06:21:29Z")

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In this digital world, old-school marketing just isn’t cutting it anymore. Enter Inbound, all about pulling folks in, chatting them up, and making sure they’re super happy—even after they’ve bought what you’re selling. The whole “customer’s journey” thing isn’t a straight line anymore; businesses need to be there every step of the way. In a nutshell, Inbound is all about dishing out great content, really listening to what customers want, and sticking around afterward. It’s how companies stay in the game and build trust in a world about the human touch.

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**Author:** ![kvlschaefer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kvlschaefer/32/71076_2.png) [@kvlschaefer](https://community.hubspot.com/u/kvlschaefer)\
**Post date:** [October 30, 2023, 9:10am UTC](https://community.hubspot.com/t/the-inbound-methodology/92800/2 "2023-10-30T09:10:49Z")

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Hi @OTsang,

Thank you for sharing your thoughts with the Inbound Study Group!

Cheers,

Kristen

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**Author:** ![TeRe](https://avatars.discourse-cdn.com/v4/letter/t/c4cdca/32.png) [@TeRe](https://community.hubspot.com/u/TeRe)\
**Post date:** [October 31, 2023, 11:47pm UTC](https://community.hubspot.com/t/the-inbound-methodology/92800/3 "2023-10-31T23:47:30Z")

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Hello, thank you for your feedback. I partly agree with you. **Inbound marketing** is not just about producing great content and really listening to what customers want. It’s an approach that is consistent in keeping your customer engaged in every part of the process. Remember, the customer is the destination, the marketing is the road, and the techniques (like **inbound marketing** ) you use are the vehicle that you drive.