A copy is the written content in an email: subject line, preview text, and body.
Your copy has the potential to deliver unique value to your contacts, drive readers toward action, and help establish your brand identity and voice.
Things that can make your copy poor:
Typos, incoherent grammar and syntax and lack of a clear brand voice.
Words matter. So use words well.
Before you write anything, think:
Is it helpful? Is it authentic and sincere? Is it human?
That was one of the many things I have learnt from Hubspot’s full email marketing course headed by Christine Lee.
