Your partnership with HubSpot is evolving – and so is how we support you.
Starting today, the App Partner Program becomes the Technology Partner Program. This isn’t just a rebrand. It’s a fundamental shift in how we recognize impact, reward growth, and invest in the partners building the future of our ecosystem.
If you’re an ISV, a PLG company, a platform partner, or a category leader building on HubSpot, this program is designed for you.
What’s changing
A tiered framework built on impact
We’re introducing four partnership tiers: Partner, Rising, Leading, and Premier. Each has transparent requirements and benefits that grow with your business.
Your tier is determined by three factors:
- Customer value: How your integration drives value for shared customers (measured by the Attached MRR to HubSpot portals using the integration)
- Influenced revenue: How you help HubSpot win, retain, and expand accounts through co-selling and influencing the decision to purchase HubSpot
- Quality and readiness: Your commitment to product excellence, customer experience, and collaboration with HubSpot
These metrics are designed to provide partners with transparency on how to deepen their partnership with HubSpot.
Benefits that match your impact
As you graduate into higher tiers, you unlock:
Partner Success
- Dedicated Partner Manager (Leading and Premier)
- Quarterly business planning and strategic alignment (Premier)
- Named HubSpot Champion to advocate internally (Premier)
Sales Enablement
- Account mapping via Crossbeam to unlock co-selling opportunities
- Co-Selling and Co-Servicing program eligibility
- Demo accounts for HubSpot’s pre-sales teams
- Onsite visits with HubSpot reps in Cambridge
Marketing & Visibility
- Tier badges in marketplace to identify Rising, Leading, and Premier partners
- Joint marketing opportunities
- Event sponsorship discounts (up to 10% for Premier)
- Higher likelihood of appearing in personalized app recommendations (tier dependent)
Technical Support
- Prioritized beta access to new HubSpot APIs and features
- Quarterly (Leading) or unlimited (Premier) technical consulting with our solutions architect team
- App Certification support and annual quality check-ins
Every tier builds on the one before it. The more customer value you create and the more revenue you influence, the more HubSpot invests back into your growth.
Marketplace visibility for top partners
Rising, Leading, and Premier partner tiers are now displayed in the HubSpot Marketplace. Customers can filter by tier to find integrations that meet higher standards of quality, support, and strategic alignment with HubSpot.
The HubSpot Marketplace receives 1 million customer visits per month. Now your tier helps you stand out.
A grace period to adapt
We’re giving everyone time to adjust to the new program. For the 2026 program launch, there will be no tier-downs. The first tier-down review happens in Q1 2027.
You’ll have until the end of the year to understand the new metrics, invest in the right areas, and grow into the tier that reflects your ambition. The marketplace review and premier certification tier requirements will also go into effect in Q1 2027.
Why we’re making this change
HubSpot’s ecosystem has grown up. Our technology partners are not just filling gaps in our product; they’re going to market with us, influencing deals, and defining how customers connect their tools, data, and teams in an AI-first world.
We heard from partners that you wanted:
- Clearer paths to deepen your relationship with HubSpot
- More transparency into what it takes to unlock co-selling, co-marketing, and strategic support
- Recognition for the impact you’re creating
And we heard from customers that they needed:
- Easier ways to find trusted, high-quality integrations
- Signals of partnership depth that indicate ongoing strategic alignment with HubSpot’s platform, continued app investment, and strong customer support
The Technology Partner Program delivers on all of this. It’s how we’re making HubSpot the best ecosystem in the world to build and grow a software business.
What this means for you
If you’re already an app partner
You’re automatically part of the Technology Partner Program. Here’s what happens next:
- Check your tier: Log into your standard HubSpot account on the new HubSpot Developer Platform to view full tier details and individualized metrics. Note: To access this information, you will need to convert your legacy developer account, if you haven’t already. Quick and simple instructions here.
- Review the requirements: Understand what it takes to move up and where to focus your efforts.
- Complete your POC form (Leading and Premier only): If you’ve qualified for a top tier, you’ll need to submit contact information to officially unlock your tier.
- Keep your contacts current: Make sure your partnership POCs are up to date so the right person receives tier notifications, program updates, and product announcements
Important: Tier evaluations happen quarterly (on the 15th of the first month each quarter). You’ll receive direct communication from HubSpot with your tier status and next steps.
Caption: Log into your standard HubSpot account on the new HubSpot Developer Platform to view full tier details and individualized metrics.
If you’re a HubSpot customer
The Technology Partner Program makes it easier to:
- Find integrations that meet higher standards of quality, security, and support by filtering on partner tier in the HubSpot Marketplace
- Identify partners with proven impact and category expertise
- Choose apps strategically aligned with HubSpot’s platform
Look for tier badges when evaluating integrations. They’re a signal of partnership depth and ongoing investment.
If you’re building a new app
The Technology Partner Program gives you a clear on-ramp and growth path from day one.
Start here:
- Build your app on the new HubSpot Developer Platform
- Meet our listing requirements and submit your app for marketplace review
- Enter as a Partner and begin tracking your growth metrics
- Scale with us as you drive customer adoption and revenue impact
You’ll know exactly what to focus on at each stage to unlock upleveled benefits as you grow.
Want hands-on support? Consider attending our next Developer Platform Playground webinar on March 19.
Catalyst: a new fast track for high-potential partners
We’re also introducing Catalyst, a 6-month accelerator for a select group of high-potential technology partners. Catalyst supports two types of partners:
- Early-stage or unlisted partners launching strategic integrations
- Existing partners that are complementary to HubSpot’s product roadmap or have significant go-to-market potential
Catalyst partners receive a named partner manager, technical consulting with solutions architects, and focused support to demonstrate customer impact and move up tiers faster.
Eligible partners will be invited directly; no application required. Learn more about Catalyst →
Learn more
Technology Partner Program overview – See the full guide on tier requirements, benefits, and how to progress
Ecosystem Resource Center – Access the new program guide, technology partner success stories, and tactical playbooks for partnership leaders
Developer Platform – Learn more about adopting the developer platform and how to build more valuable apps
We built this program to reflect the value you create and the partnerships we want to build together. Thank you for betting on HubSpot, for building remarkable experiences for our shared customers, and for pushing us to be better every year.
Let’s grow together.
Questions? Contact us at technology-partners@hubspot.com