Since every element of a website should be in a constant state of testing, establishing a new benchmark and then testing again (based upon whatever criteria/metrics are important for that website) therefore, I can’t imagine why A/B testing isn’t avaialable everywhere.
Of course, I could turn a webpage into a landing page test something for some period of time, pick a winner and revert the page back into a webpage but that adds extra steps to something that should be standard practice.
Always be testing.
and next week, it will be available to all Marketing Hub Professional and Enterprise users : 