As well as adding smart content, I wish we could also insert variables and personalization tokens directly in Wordpress.
For instance, it would allow us to show the number of our users or certains other stats on our homepage (data that is already in our Hubspot API and that we use regularly in our marketing emails).
It would allow us to personalize content directly on our website without having to create additional Hubspot Landing pages.
Third parties like “Logic Hop”(see “Display HubSpot with Logic Tags”) do have an Hubspot to Wordpress integration, but of course it’s not free.
I feel like the Hubspot Wordpress plugin should natively offer these features.