Support for Smart content on external websites (like Wordpress) just like smart CTA's w/ embed code

Ok, so not sure how this magically became an SEO discussion, but, as useful as the tools are, we personally file “SEMrush’s recent AI-powered analysis of Google search returns” and “Moz’s AI-powered analysis of Google search returns” on the same stack of dusty articles labeled ‘stop wasting time on things that no longer matter’.

To put it another way, Google’s increasingly relentless campaign to DOMINATE SERPs by answering questions without visitors ever needing to click on a website is quickly doing more to declaw manipulation of organic SEO than black hat practices have ever done in the past.

Point?

Believing any non-Google AI can accurately monitor, track, or (much less) manipulate the outcome of Google’s AI is at best naive and at worst counterproductive.

Rand Fishkin did a WBF on it years ago and Dr. Pete runs an ongoing lab that he updates regularly (MozCast?). Basically, the writing has been on the organic SEO wall for years …

-- build content that Google finds difficult to turn into Google Answers! (e.g., branded video).
-- build content that if Google does turn into Google Answers will still complement your overarching marketing strategy.

I think Brian Dean said it best (paraphrasing) … if you build the best killer content AND get people to backlink to it and share, Google HAS to follow. Either that, or admit that their AI isn’t actually serving ‘the best answers to visitor queries’.

Would love to join in on the SEO frey, but gotta get back to work now. :slightly_smiling_face:

Have fun.