# Sudden Drop in Chrome Opens **URL:** \ **Category:** Email Deliverability\ **Tags:** email-deliverability\ **Created:** [March 12, 2024, 7:14pm UTC](https://community.hubspot.com/t/sudden-drop-in-chrome-opens/102382 "2024-03-12T19:14:55Z")\ **Posts on this page:** 6\ **Page:** 1
**Author:** ![boostmyemail](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/boostmyemail/32/43710_2.png) [@boostmyemail](https://community.hubspot.com/u/boostmyemail)\ **Post date:** [March 12, 2024, 7:14pm UTC](https://community.hubspot.com/t/sudden-drop-in-chrome-opens/102382/1 "2024-03-12T19:14:55Z")
One instance I’m working in has seen a massive drop in reported opens from Chrome. It’s happened twice now, and is happening out of the blue with no changes to cadence, list size or anything. It’s a newsletter, so the only thing that changes is the content. It goes out twice/month, and this happened once in the beginning of Feb, and now again in March. All other email inboxes show the same volume level of opens and clicks, it is just Chrome, which normally makes the largest portion of our opens so when it drops like this, the differences are staggering. Any ideas on what’s going on here? ![Marketing Email _ HubSpot - Google Chrome 2024-03-12 at 1.07.41 PM.jpeg](https://d2qpr2jzcazej7.cloudfront.net/original/3X/f/0/f0f91f5b843c8f49f140fffda275388303b02722.jpeg) ![Marketing Email _ HubSpot - Google Chrome 2024-03-12 at 1.12.44 PM.jpeg](https://d2qpr2jzcazej7.cloudfront.net/original/3X/1/5/1500eff9a2b3bc87daa4bac04b7ac46507dcabf8.jpeg) ---
**Author:** ![jnix284](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jnix284/32/29_2.png) [@jnix284](https://community.hubspot.com/u/jnix284)\ **Post date:** [March 12, 2024, 11:44pm UTC](https://community.hubspot.com/t/sudden-drop-in-chrome-opens/102382/2 "2024-03-12T23:44:04Z")
Hi @boostmyemail have you verified that the email is fully authenticated? If you don’t have the DMARC propertly configured, it could be preventing the emails from reaching the google users that would normally be in your chrome opens. ---
**Author:** ![boostmyemail](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/boostmyemail/32/43710_2.png) [@boostmyemail](https://community.hubspot.com/u/boostmyemail)\ **Post date:** [March 13, 2024, 3:10pm UTC](https://community.hubspot.com/t/sudden-drop-in-chrome-opens/102382/3 "2024-03-13T15:10:23Z")
Yup, SPF, DKIM, and DMARC all pass. And what’s weird is that Gmail client opens aren’t affected. Just Chrome. ---
**Author:** ![jnix284](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jnix284/32/29_2.png) [@jnix284](https://community.hubspot.com/u/jnix284)\ **Post date:** [March 13, 2024, 4:22pm UTC](https://community.hubspot.com/t/sudden-drop-in-chrome-opens/102382/4 "2024-03-13T16:22:12Z")
@boostmyemail definitely strange - I see that opens went down with chrome and up with gmail. But I’m not sure this data is apples to apples, microsoft office also went up over 30% I’m wondering if a lot of the chrome opens were bot opens that are now being filtered out. ---
**Author:** ![evaldas](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/evaldas/32/69160_2.png) [@evaldas](https://community.hubspot.com/u/evaldas)\ **Post date:** [March 13, 2024, 4:44pm UTC](https://community.hubspot.com/t/sudden-drop-in-chrome-opens/102382/5 "2024-03-13T16:44:57Z")
I might be completely off here, but I suspect this could be a consequence of Chrome’s efforts to phase out third party cookies. Google mentioned that they will [start cookie restricitons for 1% users beginning January 4th, 2024](https://developers.google.com/privacy-sandbox/blog/cookie-countdown-2023oct#:~:text=If%20your%20site%20uses%20third,users%20from%20January%204th%2C%202024.). This is not to say that blocking email tracking pixels is necessarily part of the plan but it could be a consequence of this rollout/testing by Google devs. ---
**Author:** ![jnix284](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jnix284/32/29_2.png) [@jnix284](https://community.hubspot.com/u/jnix284)\ **Post date:** [March 13, 2024, 4:50pm UTC](https://community.hubspot.com/t/sudden-drop-in-chrome-opens/102382/6 "2024-03-13T16:50:03Z")
@evaldas that’s a very good possibility, there have been so many changes I imagine we’ll continue to see variations in data like this.