Many of our SAAS companies would like to send out to the customer critical product type of communication like security alerts, product updates, price changes, support and service information. This is not marketing communication and the user of software solutions would need to receive this important customer information. For this reason, we would like to be able to set up a subscription type for this type of email sendouts that would not be visible on the preference center so that the user will not be able to unsubscribe from this type of critical product information communication. So it will be only be visible on the backend when setting up an email communication. Kind regards, Alexandra
I’m Markie, a Product Manager working within HubSpot’s Messaging Experience group. Currently, HubSpot offers a Transactional Email add-on for Marketing Hub Professional or Enterprise users. This will allow you to send important notifications and service emails to your customers that cannot be unsubscribed from and will not displayed on your Manage Preferences page. Thanks!