# Structured Data Markup In Transactional Email

**URL:** <https://community.hubspot.com/t/structured-data-markup-in-transactional-email/128548>\
**Category:** Email Marketing Tool\
**Tags:** developer, templates, how-to, email-deliverability\
**Created:** [March 24, 2025, 6:44pm UTC](https://community.hubspot.com/t/structured-data-markup-in-transactional-email/128548 "2025-03-24T18:44:09Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Serhii\_1](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/serhii_1/32/205619_2.png) [@Serhii\_1](https://community.hubspot.com/u/Serhii_1)\
**Post date:** [March 24, 2025, 6:44pm UTC](https://community.hubspot.com/t/structured-data-markup-in-transactional-email/128548/1 "2025-03-24T18:44:09Z")

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Hello everyone,  
I am searching for the ways to embed structured data markup into transactional emails. This can be done in two ways with [JSON LD script tag](https://developers.google.com/gmail/markup/reference/order#json-ld) or with [microdata HTML markup](https://developers.google.com/gmail/markup/reference/order#microdata).  
The end goal is to get a nice [Gmail Summary Cards](https://blog.google/products/gmail/new-gmail-summary-cards/) displayed on our emails.  
I already tried the next ways:  
1. Embeding script/microdata via html embed module in email editor.  
2. Passing script as custom properies via [single send email API](https://developers.hubspot.com/docs/guides/api/marketing/emails/transactional-emails#customproperties).  
3. Creating a custom module with meta data via Content/Design Manager menu.  
None of these approaches was successful.  
Are there any way to set it up? Will appreciate any advice on this topic.

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**Author:** ![kennedyp](https://avatars.discourse-cdn.com/v4/letter/k/49beb7/32.png) [@kennedyp](https://community.hubspot.com/u/kennedyp)\
**Post date:** [March 24, 2025, 10:35pm UTC](https://community.hubspot.com/t/structured-data-markup-in-transactional-email/128548/2 "2025-03-24T22:35:13Z")

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Hi [@Serhii\_](https://community.hubspot.com/t5/user/viewprofilepage/user-id/919822)! Welcome to the Community-- happy to have you here 😊

It sounds like you are looking for a custom embedded module in your HubSpot transactional emails. The Community offers valuable insights from subject matter experts, but for a more comprehensive consultation, consider connecting with a HubSpot Partner in the [Solutions Directory](https://ecosystem.hubspot.com/marketplace/solutions).

I want to invite some subject matter experts to see if they have any suggestions.

Hey @briannester, @Teun, @Humashankar, @BenLerner-Paio do you have any advice to achieve embedding a gmail summary card in a transactional email?

_Best,_

Kennedy

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<div class="post-metadata">

**Author:** ![Humashankar](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/humashankar/32/30856_2.png) [@Humashankar](https://community.hubspot.com/u/Humashankar)\
**Post date:** [March 25, 2025, 7:44pm UTC](https://community.hubspot.com/t/structured-data-markup-in-transactional-email/128548/3 "2025-03-25T19:44:36Z")

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Hi [@Serhii\_](https://community.hubspot.com/t5/user/viewprofilepage/user-id/919822)

Integrating structured data markup into transactional emails to generate Gmail Summary Cards poses a challenge.

- Since Gmail’s Summary Cards rely heavily on structured data to extract key information, implementing this feature requires email platform support for embedding such markup, which appears to be a restriction.

This limitation is not unique to HubSpot, as many email platforms struggle with implementing structured data due to the complexities of email client rendering and security measures.

**Hope this helps - Happy to help further!!**  
**Thank you very much and have a great one!**  
**Warm regards**