# Structured Data for SEO

**URL:** <https://community.hubspot.com/t/structured-data-for-seo/970>\
**Category:** HubSpot Ideas\
**Tags:** content-seo, content\
**Created:** [February 13, 2017, 6:50pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970 "2017-02-13T18:50:22Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![Jon\_Sasala](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jon_sasala/32/96281_2.png) [@Jon\_Sasala](https://community.hubspot.com/u/Jon_Sasala)\
**Post date:** [August 21, 2018, 8:24pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/41 "2018-08-21T20:24:09Z")

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Yes, @bruceayerman, you can also use Data Highlighter in Google Search Console. This could need to be done for every page on a page by pages basis and you are limited to only a few Schema Libraries (Local Business, Article, Book Review, Event…) but certainly easy to use and publish.  
I would actually recommend using Data Highlighter for very special, unique content, and the [site-wide schema found here](https://www.moreycreative.com/blog/adding-schema-to-hubspot-websites) for the broader application.

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**Author:** ![bruceayerman](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bruceayerman/32/21752_2.png) [@bruceayerman](https://community.hubspot.com/u/bruceayerman)\
**Post date:** [August 21, 2018, 8:29pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/42 "2018-08-21T20:29:54Z")

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Thank you, Jon!

Best,

Bruce

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**Author:** ![marthavanberkel](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/marthavanberkel/32/68963_2.png) [@marthavanberkel](https://community.hubspot.com/u/marthavanberkel)\
**Post date:** [September 19, 2018, 6:15pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/43 "2018-09-19T18:15:03Z")

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We’ve been working with some Hubspot certified partners using our [Schema App Highlighter](https://www.schemaapp.com/products/schema-app-highlighter/) to optimize not only the blog content on the site, but any landing page, product pages, services pages, etc.

What makes it easy is that you set it up in 10 minutes, add Javascript to Hubspot, or use a Google tag on the website, and bang, you’re done.

Schema App specializes in schema markup and doing it at scale…without development and properly to you get the most results from Google, Bing, Alexa, etc.

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**Author:** ![hojjohan](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hojjohan/32/76793_2.png) [@hojjohan](https://community.hubspot.com/u/hojjohan)\
**Post date:** [November 20, 2018, 11:12am UTC](https://community.hubspot.com/t/structured-data-for-seo/970/44 "2018-11-20T11:12:50Z")

</div>

Hallo

!!! update 9th januari 2019 !!!

We have these modules operational on several websites, HubSpot does not allow us to add them to the marketplace because they work on an own system since 1st december 2018. In the mean time we can sell directly these modules and inject them in your portal.

- [Blogpost Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#blogpost)
- [Organization Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#organization)
- [Local Business Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#localbusiness)
- [Event Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#event)
- [Person Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#person)
- [Book Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#book)
- [Product Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#product)
- [Video Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#video)
- [FAQPage Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#faq)

!!! update 1st december 2018 !!!

HubSpot has removed our structured data modules from the marketplace. HubSpot is working on a similar solution _ **BUT the HubSp** __ **ot solution is not yet available.** _ In the mean time we can sell the module direct. Contact us **[here](mailto:marketplace@leadstreet.co.uk?subject=Blogpost%20structured%20data)** and we will inject the module in your HubSpot portal.

See the CM Blogpost Structured Data in action here.

 ![leadstreet-structured-data-google-webmaster-tools.jpg](https://d2qpr2jzcazej7.cloudfront.net/original/3X/8/3/831841b04f00dc4305c2f4c627b2105e6425e9c7.jpeg)

We have created 7 custom modules that generates structured data in ld+json format

**2 are already available in the marketplace**

> **[Website Themes & Templates Marketplace by HubSpot](https://ecosystem.hubspot.com/marketplace/website?provider=leadstreet)**

- for blogposts \> [https://marketplace.hubspot.com/products/leadstreet/cm-blogpost-structured-data](https://marketplace.hubspot.com/products/leadstreet/cm-blogpost-structured-data)

- for video’s \> [https://marketplace.hubspot.com/products/leadstreet/cm-video-structured-data](https://marketplace.hubspot.com/products/leadstreet/cm-video-structured-data)

**5 coming up, as soon as HubSpot Marketplace approved them**

- organisation

- event

- local business

- product

- book  
You can check them out on our technical blog

> **[leadstreet's blog](https://www.leadstreet.be/en/blog)**
>
> Here we write rather technical articles about HubSpot and HubSpot development, API, ...

[Johan Vantomme](mailto:johanvt@leadstreet.be)  
leadstreet.be & [leadstreet.co.uk](http://leadstreet.co.uk)

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<div class="post-metadata">

**Author:** ![jeremyk](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jeremyk/32/58400_2.png) [@jeremyk](https://community.hubspot.com/u/jeremyk)\
**Post date:** [December 14, 2018, 3:56pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/45 "2018-12-14T15:56:01Z")

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Any updates on whether HubSpot is moving on this at all? I cannot believe that structured data isn’t something that’s supported since almost all of their clients have blogs and such, which at the minimum, should have some structured data layered in.

Assuming they’re working on it - is there any kind of timeline?

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<div class="post-metadata">

**Author:** ![Jon\_Sasala](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jon_sasala/32/96281_2.png) [@Jon\_Sasala](https://community.hubspot.com/u/Jon_Sasala)\
**Post date:** [December 14, 2018, 6:40pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/46 "2018-12-14T18:40:29Z")

</div>

In the meantime @jeremyk, [here is an easy way to add structured data to your HubSpot websites](https://www.moreycreative.com/blog/adding-schema-to-hubspot-websites). By using HubL tokens that display values unique to each HubSpot portal, this code can be implemented with limited customization. We did the work, you can steal it.

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<div class="post-metadata">

**Author:** ![jeremyk](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jeremyk/32/58400_2.png) [@jeremyk](https://community.hubspot.com/u/jeremyk)\
**Post date:** [December 14, 2018, 8:20pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/47 "2018-12-14T20:20:51Z")

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[@Jon\_Sasala](https://community.hubspot.com/t5/user/viewprofilepage/user-id/53414) Thanks for sharing! I’ll have my team implement this onto our site right away. This is really cool.

I can’t believe how far ahead the HubSpot community is compared to HubSpot itself on what should be core features of the platform…

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**Author:** ![DaisyDKroon](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/daisydkroon/32/68653_2.png) [@DaisyDKroon](https://community.hubspot.com/u/DaisyDKroon)\
**Post date:** [December 27, 2018, 11:30am UTC](https://community.hubspot.com/t/structured-data-for-seo/970/48 "2018-12-27T11:30:13Z")

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Strangely enough we are not yet able to add structured data to our blog posts, which makes it harder for us content managers to position our posts. I think this should be one the priorities for Hubspot, how can we do inbound through content if we are leaving a key SEO strategy behind?

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**Author:** ![tilly](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tilly/32/101247_2.png) [@tilly](https://community.hubspot.com/u/tilly)\
**Post date:** [January 4, 2019, 8:14pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/49 "2019-01-04T20:14:31Z")

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Empty

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<div class="post-metadata">

**Author:** ![abourdon](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/abourdon/32/2736_2.png) [@abourdon](https://community.hubspot.com/u/abourdon)\
**Post date:** [February 5, 2019, 2:32pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/50 "2019-02-05T14:32:36Z")

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Please add [Schema.org](http://Schema.org) markup capabilities. At the very least, we should have FAQ and How-To. Please implement in 2019- other platforms are supporting this now, and Google is expected to put a huge emphasis on this during the year.

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<div class="post-metadata">

**Author:** ![aykut](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/aykut/32/53612_2.png) [@aykut](https://community.hubspot.com/u/aykut)\
**Post date:** [January 9, 2020, 12:13am UTC](https://community.hubspot.com/t/structured-data-for-seo/970/51 "2020-01-09T00:13:28Z")

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Are there any plans adding support for Google Structured Data Markup adding into articles this year? Or did you already added that and am I missing it?

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<div class="post-metadata">

**Author:** ![hojjohan](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hojjohan/32/76793_2.png) [@hojjohan](https://community.hubspot.com/u/hojjohan)\
**Post date:** [January 9, 2020, 8:14am UTC](https://community.hubspot.com/t/structured-data-for-seo/970/52 "2020-01-09T08:14:22Z")

</div>

Hallo all

We have these modules operational on several websites, HubSpot does not allow us to add them to the marketplace because they work on their own system since 1st december 2018. In the mean time we can sell directly these modules and inject them into your portal.

- [Blogpost Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#blogpost)
- [Organization Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#organization)
- [Local Business Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#localbusiness)
- [Event Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#event)
- [Person Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#person)
- [Book Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#book)
- [Product Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#product)
- [Video Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#video)
- [FAQPage Structured Data](https://www.leadstreet.be/en/custom-modules-for-hubspot#faq)

Check out our technical blog [leadstreet's blog](https://www.leadstreet.be/en/blog)

[Johan Vantomme](mailto:johanvt@leadstreet.be)  
leadstreet.be & [leadstreet.co.uk](http://leadstreet.co.uk)

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<div class="post-metadata">

**Author:** ![oliviahornstein](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/oliviahornstein/32/14279_2.png) [@oliviahornstein](https://community.hubspot.com/u/oliviahornstein)\
**Post date:** [January 21, 2020, 8:49pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/53 "2020-01-21T20:49:13Z")

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It would be great to be able to use Structured Data to improve the SEO results for blog post dates!

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<div class="post-metadata">

**Author:** ![abourdon](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/abourdon/32/2736_2.png) [@abourdon](https://community.hubspot.com/u/abourdon)\
**Post date:** [January 21, 2020, 8:52pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/54 "2020-01-21T20:52:26Z")

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Agreed. Poor SEO performance is why my company migrated away from HS for our blog hosting. Now it’s on our Wordpress instance, along with the rest of our site. We do still use HS for hosting our gated content, but that’s mostly for infrustructure and brand consistency reasons.

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<div class="post-metadata">

**Author:** ![brendanyong](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/brendanyong/32/12682_2.png) [@brendanyong](https://community.hubspot.com/u/brendanyong)\
**Post date:** [February 14, 2020, 4:30pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/55 "2020-02-14T16:30:35Z")

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What’s the update on this?

Appreciate an official hubspot reply

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<div class="post-metadata">

**Author:** ![KeyWestScott](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/keywestscott/32/70903_2.png) [@KeyWestScott](https://community.hubspot.com/u/KeyWestScott)\
**Post date:** [February 19, 2020, 10:17pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/56 "2020-02-19T22:17:00Z")

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Hey, Hubspot… How about an update??? This has been in “Planning” since 2017…

Scott

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<div class="post-metadata">

**Author:** ![tim\_tenantbase](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/tim_tenantbase/32/97852_2.png) [@tim\_tenantbase](https://community.hubspot.com/u/tim_tenantbase)\
**Post date:** [February 20, 2020, 7:40pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/57 "2020-02-20T19:40:53Z")

</div>

I’ve been told by our account rep that this should be rolled out in the upcoming weeks, but have not been given specific details.

It honestly really upsets me the HubSpot has positioned itself as the Inbound Marketing platform that it is, yet it doesn’t provide this critical SEO component to help position content on the SERP. Even more so, there has been little to no acknowledgement of this on their end other than throwing it into “Planning” more than a year ago. In my opinion anybody trying to do inbound via HubSpot up to this point has been playing the game with a significant handicap compared to a majority of other tools out there.

I’ve tried to be patient, but if this is not addressed soon we’re moving our blog/content to another platform and not looking back.

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<div class="post-metadata">

**Author:** ![KeyWestScott](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/keywestscott/32/70903_2.png) [@KeyWestScott](https://community.hubspot.com/u/KeyWestScott)\
**Post date:** [February 20, 2020, 7:53pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/58 "2020-02-20T19:53:25Z")

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Well, with that news, I’m just hoping that they don’t wait until Inbound, in September to “announce” this new feature…

Scott

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<div class="post-metadata">

**Author:** ![marthavanberkel](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/marthavanberkel/32/68963_2.png) [@marthavanberkel](https://community.hubspot.com/u/marthavanberkel)\
**Post date:** [February 20, 2020, 9:15pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/59 "2020-02-20T21:15:04Z")

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We have been working with Hubspot customers to optimize their content (any and all) with structured data. We are a software platform called Schema App ([https://www.schemaapp.com](https://www.schemaapp.com)). Happy to share how we have done it if it is of value.

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<div class="post-metadata">

**Author:** ![grantfrontrow](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/grantfrontrow/32/21752_2.png) [@grantfrontrow](https://community.hubspot.com/u/grantfrontrow)\
**Post date:** [March 20, 2020, 3:05pm UTC](https://community.hubspot.com/t/structured-data-for-seo/970/60 "2020-03-20T15:05:33Z")

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I would also really like to be able to easily add structured data to the individual HubSpot blog posts. I’ve added Jon Sasala’s structured data from his article but that only works for the blog overview page, not individual posts.

[Previous page](https://community.hubspot.com/t/structured-data-for-seo/970.md?page=2)

[Next page](https://community.hubspot.com/t/structured-data-for-seo/970.md?page=4)
