Hey Sam!
One way would be to enrich company data by AI agents scouring the web for specific prospect data.
For example, for a videostreaming platform, it would be valuable to know if an inbound lead is in telemedicine/remote education/etc. Or, a local delivery provider would want to know if a company in their pipeline has bad Google maps ratings specifically citing subpar delivery.
Let me know if this could fit your sales process, we do this kind of stuff directly in HubSpot! 