- Who is the brand? Barefaced. (Skincare Line)
- Who is their audience? Everyone. People who use skincare products and don’t see results, people who don’t understand skincare because of all the misinformation out there. People who simply want to improve their skin.
- What challenge are they helping their audience overcome? How are they doing it? Complicated skincare routines and not seeing results from skincare. They are making it simple, but effective, with science and by educating their clients.
Barefaced is a skincare line that is all about simplicity and efficiency. With all the noise and trendy products supported by influencers, celebrities and brands, how many of those products actually work? How many of those trendy products give actual results? Why is skincare so complicated?
Skincare doesn’t have to be complicated. By educating people on their skin, Barefaced cuts through the noise of all the products that are not actually needed or that are covering bathroom counters around the world. Instead, it focuses on what people do need, based on science and actual results. Bareface creates products that work best together. By doing this, they cut down on products needed, simplifying skincare routines. Barefaced is also known for their known results. The company shares actual results from people who use their skincare line, showing exactly what science and barefaced can do.