Hello everyone 
, This is my first post where I share what I understood of Storytelling framework for effective and memorable stories.
The story should have:
- Characters(Relatable ones are ideal)
- Conflict(A clash focussing on your key message)
- Resolution ( Concluding that your brand is the best solution for the problem in a seamless natural way)
In summary, your story should be relatable, connecting emotions with your audience in an entertaining manner.
I hope that this post was an easy read and I provided some value that I gained from this course.