Storytelling framework in action

Vinamilk in Vietnam - will be the Brand I mention in this story
The Brand that I have loved since my primary school years, but recently the Brand’s marketing storytelling has created uniqueness and freshness. As a milk brand, the target customers are children, the Brand has now expanded with stories of healthy living, clean living through a series of campaigns to recycle milk cartons, many uses and plant trees to create forests - a real necessity for today’s modern, healthy living society.