- Who is the brand? Adidas
- Who is their audience? Sports lovers, young people and fashion enthusiasts who seek high performance, modern style and values like sustainability and diversity
- What challenge are they helping their audience to overcome? How are they doing it?
-impossible in nothing from showing challenges for people like Lionel Messi which shows that success is not about perfection but about resilience.
- empowerment through sport, they always show how sports can improve mental health