Who is the brand? - Coca Cola
Who is their target audience? - families and friends
What challenges are they helping their audience to overcome? How are they doing it? - Coca-Cola is helping its target audience overcome their challenges by encouraging families and friends to have a Coca-Cola during family events, movie nights, and more. Coca-Cola is doing it through the power of storytelling, by focusing on the buyer’s persona, and the golden circle.
Golden, why, what, and how