Brand: MiraculousMinds
Audience: Parents of school aged students and students who are either struggling or want to get ahead.
Challenges: Parents are concerned about their children falling behind or really ambitious parents who want their kids to get ahead.
Characters: Parents, Students (K-12), Tutors or educational professionals
Conflict: Falling behind in school, or want to get ahead for advanced placement
Resolution: Eqiupt students with study habits, knowledge on subjects before they are taught in school, and test prep methods.