Who is the brand?
The brand is The Social Lab, a startup marketing agency.
Who is their audience?
Their audience is small and medium-sized enterprises (SMEs) in Saudi Arabia that are starting their businesses and looking to communicate their brand to locals and expats.
What challenge are they helping their audience to overcome?
They are helping their audience overcome several challenges, including the language barrier between locals and expats, creating relatable content that resonates with both audiences, and driving organic engagement over paid engagement to establish an authentic brand presence.
How are they doing it?
They are doing this by creating marketing strategies, developing content, managing social media accounts, and communicating brand stories that resonate.