Brand: Cocoon
Who are they?
It is a Vietnamese cosmetic brand that specializes in vegan and natural skincare product.
Who are their audience?
Target customers are determined from many aspects. People interested in natural products, are often people with sensitive skin. People in need of skincare, usually between the ages of 18-35. Or those who prioritize reasonable prices, so Cocoon is one of appropriate choices.
What challenge are they helping their audience to overcome?
People lack of awareness about vegan. The Cocoon help their audience understand the benefits of vegan and natural cosmetics
How are they doing it?
Resolution: invest in marketing campaign to highlight the benefits of vegan products. Education through social media, blog, website…