Chosen Brand: Sony
Who is the Brand?
A worldwide business known for various services and products. They operte across multiple industries, such as audio equipment, cameras, video games, TV/movies, and many more. The brand is known for consistently seeking innovation.
Who is their audience?
Gamers, Tech-savvy people, content consumers (tv shows, movies, music), Photographers/Cinematographers and Audio producers
What challenges are they helping their audience to overcome? How are they doing it?
Entertainment: Offers high quality technology through Playstations, speakers, tv equipment and more
Sustainability: Road to Zero is Sony’s global environmental plan