- Who is the brand? My absolute favorite brand right now happens to be Steve Madden. Steve Madden is a person but developed more into a known brand name for Shoes, accesories and hand bags.
- Who is their audience? Their target audience is young men and women that are relatively fashion conscious.
- What challenge are they helping their audience to overcome? How are they doing it? Although they are consdired higher prices, the challenges they are offereing is a young generation wanting to purchase quality and stylish shoes, accesssoires without spending thousands. They provide high fashion at a lower cost that other brands.