Applying the storytelling framework
Brand name: New Balance
Target audience: Professional and amateur athletes as well as health conscious individuals in the age range of 14 to 24 years.
Their story:
New Balance was founded in 1906 by William J. Riley with the sole aim of providing arch support and orthopedic footwear to give customers greater satisfaction.
Though the company has changed hands over the years, it has gone on to include footwear and sportswear aimed at encouraging and supporting an active lifestyle.
Whether you’re a professional or amateur athlete, there’s a pair of new balance sneakers designed to meet your needs and empower you to propagate positive change in your community