Who is the Brand: Costco, a multinational corp that operates a chain of memebership-only retail stores. they sell bulk merchandise a discounted prices.
Their audience: their consumers are those who are price-conscious and who are seeking value for their money. Families, small business owners and anyone looking for high-quality products at competitive prices.
What challenge are they helping their audience to overcome? How are they doing it? : Costco helps customers to overcome financial challenges, members can get exclusive access to a small selection of exclusive products as groceries, electronics at reduced costs, they guarantees affordability and great return policies. They are commited to quality and value that give to their members a sense of community and gain customer advocacy based on this values.