One of my favorite brands is Ulta.
They are a Beauty Retailer that strives to supply a wide variety of brands and products that can be easily accessible in the same place.
Their target audience is mostly women, especially 20s-30s years old who often buy nicer make up and hair products.
They struggle with inflow of in persons shoppers and continuing brining in consumers who want in person assistance. The upkeep of in person stores is expensive and can be difficult to maintain with such a rise in online shoppers.