Who is the brand?
- Apple
Who is their audience?
- Their primary target is upper mid class professionals and secondary targets includes high school college graduate student. Highest percentage of customers lies between the ages of 25-34.
What challenge are they helping their audience to overcome?
- Apple has created the sustainability and lifestyle for their customers which any other brand hasn’t created it yet. They create products for their target markets, loyal customers who believe in the brand and make their life easier, better, more fun and cooler.
How are they doing it?
- Apple mainly focuses on emotions. It has the ability to feel people heard and seen. Also, it has created an accurate and vivid picture of its brand in customer’s mind whether they want it or not.