- The Brand: Uber Vietnam
- Their audience: Driven Woman
- Challenge: According to WHO statistics, 77% of traffic accident deaths are men, but people strongly condemn accidents caused by women, and label them with harsh nicknames such as: “Ninja Lead rides a stupid motorbike”, “selling gas to women is a crime”. Therefore, women in Asia in general and in Vietnam in particular have to bear heavy prejudices when choosing a driving career.
- Resolution: Uber has launched the #DrivenWoman campaign on International Women’s Day, in partnership with CreativeX and Freeflow Productions. The video has gathered a lot of female drivers, they tell their stories and the journey that brought them to their dream of driving.