Hey @JMartin954
This is going to vary massively depending on a bunch of factors including industry, email domain technical setup, how brand aware your audience is, message etc. For cold outreach, the general consensus is that open rate isn’t a great metric to focus on, instead optimze for positivie replies. I recommend you check out some numbers and reccomendations from platforms who are specialize in the cold outreach sequencing:
- Building Your Own Sales Email Benchmarks
- Email open rates: which benchmarks matter most? | Outreach
- Why you shouldn’t rely solely on cold email open rates and what metrics to track
Focus on establishing your own baseline, then split test to continously improve your metrics. And don’t rely 100% on email - make your sequences multichannel. We’ve seen a lift in over 20% engagement when layering on channels.
Bruce Tomkins
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