I want to add to those who commented above that I feel the features I need the most are improved post tagging options & post tracking.
Following up the first subject, if I had a better post tagging system I could analyze more factors to see what works for our company on diffrent social channels. For example - some auto-way to tag the social media type (banner/ regular image/ video/ GIF), to tag if the post is original content/ curated content or to tag post type (event promotion, technical post, collaboration..). Not just by campaign.
Another thing I am really missing is a way to know what is paid content. To know what is paid content on the social feed, reports and exported data.
As for the post tracking feature - If I post the same content, same post, on twitter a couple of times I want to know it’s the same post, to be able to do some A/B testing & to look for the best performing hours & days for the post type.
A great feature you have is exporting all the social data to excel, I hope that the new features you are going to add to the social tool could also be exported.
I am looking forward to hearing about improvements in the social tool.
Rotem