Social Media icons - CTA or linked image

Smart CRM & Sales Hub Tips, Tricks & Best Practices
1

Should our social media icons in the global footer of our website be set up as CTAs or linked images?

The company that created our webpage originally created all our CTA buttons as linked images and I don’t agree with that practice. I have converted them all so that we can get analytics on those CTAs.

What is the best practice for social media icons? I want to make sure that the SEO of each of our pages is the best it can be. TIA

2

Hi @JCorbin

Using CTAs for simple web buttons can improve editability, and provides analytics, but will impact performance and, potentially, SEO.

I would therefore say that unless clicks on social media icons are a key marketing metric that you track, I would use images (SVGs ideally) to maximise performance.

Hope this helps.