We have been using Brand Units for multiple clients and have encountered an issue with paid lead forms, such as LinkedIn Lead Gen Forms.
When a LinkedIn lead form is connected through the correct LinkedIn ad account assigned to a specific Brand Unit, the resulting form submission is still attributed to the primary brand instead of the associated Brand Unit.
This creates operational challenges because we cannot reliably use the Brand Unit to route leads. Instead, we have to build workflows that identify and route leads based on the individual form name. As new campaigns are launched, each new LinkedIn form must be manually added to these workflows, creating unnecessary maintenance and increasing the risk of routing errors.
It would be much more effective if forms and other assets created through connected ad accounts were automatically attributed to the corresponding Brand Unit. This would enable scalable lead routing, reduce manual workflow updates, and ensure assets remain aligned with their associated brand.