Being limited to 500 characters is extremely challenging, as our last service provider allowed a much greater limit (if there was one at all - never ran into this issue), which means re-tooling many of the shortcuts we have used in the past, and are already used to. In my LoB, my staff spend a lot of time educating our visitors, and being able to have all of the information the visitor needs in one go is ideal; having to massage the existing tools to meet the character limit is a huge time investment/make-work project that could easily be eliminated by removing or increasing the character limit.