# Site search tracking and reporting **URL:** \ **Category:** Reporting & Analytics\ **Tags:** website-analytics\ **Created:** [February 10, 2019, 10:35pm UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909 "2019-02-10T22:35:11Z")\ **Posts on this page:** 11\ **Page:** 1
**Author:** ![markjnor](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/markjnor/32/100530_2.png) [@markjnor](https://community.hubspot.com/u/markjnor)\ **Post date:** [February 10, 2019, 10:35pm UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/1 "2019-02-10T22:35:11Z")
Hi there It would be useful for us to track and report on what keywords website visitors are searching for when using the site search functionality. e.g. a visitor is already on our website, but uses the search function on it to find more info/pages on your site. This information would be great to have to help improve the content and user experience of our website. Also, if the visitor is a known contact in your database, it would be great to assign this history to their contact record/timeline so we can use it for more targeted lead nurturing. Thanks Mark ---
**Author:** ![Phil\_Vallender](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/phil_vallender/32/48924_2.png) [@Phil\_Vallender](https://community.hubspot.com/u/Phil_Vallender)\ **Post date:** [February 11, 2019, 2:02pm UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/2 "2019-02-11T14:02:31Z")
Hi @markjnor HubSpot’s launch of a search module was great news for GCS users, but it still has a long way to come in terms of features. For everything you mentioned except the integration with the contact timeline I can thoroughly recommend [Site Search 360](https://www.sitesearch360.com/). Their solution is very affordable, easy to deploy, and feature rich. Hope this helps. ---
**Author:** ![SamAdler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/samadler/32/86357_2.png) [@SamAdler](https://community.hubspot.com/u/SamAdler)\ **Post date:** [August 6, 2019, 6:38pm UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/3 "2019-08-06T18:38:08Z")
We just implemented Site Search 360 on our website. Is there a way to add the search terms that the contact inputs to their contact record in Hubspot? ---
**Author:** ![MiaPV](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/miapv/32/54847_2.png) [@MiaPV](https://community.hubspot.com/u/MiaPV)\ **Post date:** [February 23, 2021, 12:35am UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/4 "2021-02-23T00:35:26Z")
It’s been a while - does anyone know if there’s been any updates? It would be incredibly useful to have a report we could pull with this info. ---
**Author:** ![irowley](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/irowley/32/38459_2.png) [@irowley](https://community.hubspot.com/u/irowley)\ **Post date:** [July 13, 2021, 7:28pm UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/5 "2021-07-13T19:28:24Z")
I also want the same thing. In the meantime, I use [freefind.com](http://freefind.com/) on another website. SiteSearch360 looks good too. ---
**Author:** ![MLePogam](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mlepogam/32/48852_2.png) [@MLePogam](https://community.hubspot.com/u/MLePogam)\ **Post date:** [September 17, 2021, 2:24pm UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/6 "2021-09-17T14:24:39Z")
Hi! [@Phil\_Vallender](https://community.hubspot.com/t5/user/viewprofilepage/user-id/74) do you have any update on the subject? I’ve just implemented a site search and would like to be able to see what people are searching ---
**Author:** ![AndyWagner](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/andywagner/32/92713_2.png) [@AndyWagner](https://community.hubspot.com/u/AndyWagner)\ **Post date:** [April 29, 2022, 4:02pm UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/7 "2022-04-29T16:02:45Z")
Hi @markjnor @MLePogam @irowley @MiaPV @SamAdler [@Phil\_Vallender](https://community.hubspot.com/t5/user/viewprofilepage/user-id/74) , I recently enabled HubSpot site search for the exact same reasons most of you did - I wanted to know what our visitors were actually interested in/searching for so I could optimize content for those search terms. And like most of you, I was shocked I couldn’t see the search terms in any HubSpot analytics/reports. Came looking in the community for answers and was crushed there was no easy free way to do this! However, I’ve now discovered a way to easily do this with Google Analytics so you can see your HubSpot search terms in GA. ![HubSpot Search Terms in Google Analytics.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/8/3/83f71da68cd0d3fa7a13ea7f66b1b2f602dbec97.png) **You need to have the GA tracking script on your site and Admin privileges in GA, but here’s what you need to do:** 1) Go to GA Settings/View Settings (far-right column)/Site Search Tracking (scroll to the bottom) 2) Turn Site Search Tracking **ON** 3) In the Query Parameter field, enter “ **term** ” 4) Tick the box to “Strip query parameters out of URL” ![Setup HubSpot search terms - analytics.google.com.jpg](https://d2qpr2jzcazej7.cloudfront.net/original/2X/7/74e7547373e9f5c3999cd3b3a0c3b5f6ea2ead26.jpeg) My HubSpot search results URL looks like this (I think this is standard for HubSpot, but showing in case it’s not): [www.aaxisdigital.com/hs-search-results](http://www.aaxisdigital.com/hs-search-results)? **term** =digital+commerce&type=SITE\_PAGE&type=LANDING\_PAGE&type=BLOG\_POST&type=LISTING\_PAGE In Step 3 above, you want to use whatever your query parameter is (the bold red " **term** " above) In Step 4 above you’re telling GA to ignore all the other parameters that followed the search terms One last note, don’t despair if you set this up and don’t see anything immediately. I had to wait 24 hours for my search terms to start showing in GA. The Google site search setup steps can also be found here: [[UA] Set up Site Search [Legacy] - Analytics Help](https://support.google.com/analytics/answer/1012264) Happy optimizing! Regards, Andy ---
**Author:** ![kvlschaefer](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/kvlschaefer/32/71076_2.png) [@kvlschaefer](https://community.hubspot.com/u/kvlschaefer)\ **Post date:** [April 29, 2022, 8:02pm UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/8 "2022-04-29T20:02:31Z")
Hi @AndyWagner, This is fantastic! Thanks for sharing 🙂 Best, Kristen ---
**Author:** ![MiaPV](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/miapv/32/54847_2.png) [@MiaPV](https://community.hubspot.com/u/MiaPV)\ **Post date:** [May 1, 2022, 7:54pm UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/9 "2022-05-01T19:54:16Z")
Thanks so much @AndyWagner ! We implemented on Friday, I just checked and saw it worked. You’re awesome! ---
**Author:** ![AndyWagner](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/andywagner/32/92713_2.png) [@AndyWagner](https://community.hubspot.com/u/AndyWagner)\ **Post date:** [May 3, 2022, 1:52am UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/10 "2022-05-03T01:52:37Z")
Thanks @MiaPV! Really glad it worked for you guys as well. 👏 ---
**Author:** ![travisjones](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/travisjones/32/59606_2.png) [@travisjones](https://community.hubspot.com/u/travisjones)\ **Post date:** [August 16, 2022, 7:15pm UTC](https://community.hubspot.com/t/site-search-tracking-and-reporting/12909/11 "2022-08-16T19:15:40Z")
Very helpful - thanks @AndyWagner