This update is a nightmare for scaling teams.
I honestly don’t know a single company that would need reporting separated in this way. It’s dramatically impacting my ability to report in HubSpot and, worse, it destroys transparency for my team when tracking progress.
The core issue with the flimsy workaround is that reports are now pulling against user IDs rather than user names—which means every time a new team member joins, it requires manual updates to the formula. For any company with a growing sales org, this is an absurd amount of unnecessary lift.
It should be the most basic reporting action to see bookings generated per rep, regardless of attribution scale. That’s the foundation of sales reporting. The fact that such a core, basic function is now gated behind a formula beta—and still tied to IDs instead of names—is, frankly, egregious.
HubSpot needs to prioritize fixing this so that reporting is intuitive, scalable, and aligned with how real teams operate.