# Single Landing Page & Variable Content Through Form

**URL:** <https://community.hubspot.com/t/single-landing-page-variable-content-through-form/24108>\
**Category:** Lead Capture Tools\
**Tags:** forms\
**Created:** [August 12, 2020, 10:25am UTC](https://community.hubspot.com/t/single-landing-page-variable-content-through-form/24108 "2020-08-12T10:25:03Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![shriramp](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/shriramp/32/30191_2.png) [@shriramp](https://community.hubspot.com/u/shriramp)\
**Post date:** [August 12, 2020, 10:25am UTC](https://community.hubspot.com/t/single-landing-page-variable-content-through-form/24108/1 "2020-08-12T10:25:03Z")

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On form click, we want to provide various PDFs corresponding to various Ad campaigns. This is on Form Submission through Single Hubspot Landing Page. Prospects will reach Single Hubspot Landing Page through various Ad Campaigns and needed to be shown PDF corresponding to respective Ad Campaign.

Is it possible to have 1 landing page with 1 form for above situation OR is there a need to create multiple landing pages for the same?

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**Author:** ![JessicaH](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jessicah/32/14826_2.png) [@JessicaH](https://community.hubspot.com/u/JessicaH)\
**Post date:** [August 13, 2020, 7:51am UTC](https://community.hubspot.com/t/single-landing-page-variable-content-through-form/24108/2 "2020-08-13T07:51:50Z")

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Hi @shriramp,

Thanks for reaching out.

I want to tag in some thought leaders to see if they have any suggestions.

Hi @ajchapman20 @NSScott @Aakar, would you be able to share your thoughts with @shriramp?

Thanks!

Jess

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**Author:** ![Aakar](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/aakar/32/107785_2.png) [@Aakar](https://community.hubspot.com/u/Aakar)\
**Post date:** [August 13, 2020, 9:41am UTC](https://community.hubspot.com/t/single-landing-page-variable-content-through-form/24108/3 "2020-08-13T09:41:22Z")

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Thanks @JessicaH

Hi @shriramp

You can use **HubSpot Smart Content** with a **Referral source type** on the form of your landing page. Upon click, you can direct a lead towards that external PDF link or provide a link inline. However, it could be difficult to manage two or more than two rules for the ad campaigns.

I’d recommend cloning the landing pages if you’re trying to display different content based on the ad campaigns.

You can read more about HubSpot Smart Content [here](https://knowledge.hubspot.com/cos-general/add-smart-content-to-your-website-pages-landing-pages-and-emails#smart-rule-criteria-types).

Thanks.