Context
In the CRM > Deals Board view, each deal card displays helpful labels such as “Email sent X hours ago” and “Note added X days ago,” which makes it easy to understand the most recent interaction at a glance.
However, when WhatsApp is used as the main communication channel, this type of information is not displayed. Even with the native WhatsApp integration enabled and conversations properly associated with the contact or deal, there is currently no label such as “WhatsApp sent X hours ago” or “Last WhatsApp message sent at…” shown directly on the deal card.
Current behavior
Deal cards display indicators such as “Email sent X time ago” and “Note added X days ago.”
WhatsApp messages are logged in the activity timeline but do not generate a specific label on the deal card in the pipeline view.
Desired behavior
The HubSpot deal card should also display a WhatsApp activity indicator, for example:
“WhatsApp X minutes/hours/days ago,” or
“Last WhatsApp message sent at [date/time].”
Ideally, this should be calculated based on the most recent WhatsApp message associated with the contact or deal, in the same way email activity is handled today.
Business impact
At Contus, we manage around 170 active deals, many of which are handled entirely via WhatsApp.
The lack of a visual indicator for recent WhatsApp activity on the deal card:
Makes it harder to prioritize active deals;
Causes loss of context for Customer Success and Sales representatives during daily follow-ups;
Directly impacts operational efficiency, as users must open each record to check for recent WhatsApp messages.
Expected value
Improve prioritization of deals where WhatsApp is the primary communication channel.
Maintain consistency with existing email and note indicators.
Increase speed and quality of daily work for teams handling a high volume of WhatsApp-based deals.
Extras
We can provide screenshots showing:
Deal cards with “Email sent X time ago” and “Note added X days ago” labels.
Examples of deals where only WhatsApp was used but no activity indicator appears on the deal card.
If you want it shorter or more “HubSpot-style” (more objective and concise), I can tighten it up as well.