Hi @Roynal
Very insightful post regarding the PLG thinking. It’s an absolute truth that PLG is not dependent on any tool when it comes to scale and growth.
For the last 5 years, I am specifically working with SaaS-based early-stage start-ups. It’s absolutely thrilling feeling when you try to scale a product from € 0 to € 10,000 MRR (the toughest zone for founders & core team)
But I believe the PLG approach completely depends on the industry B2C or B2B. And founders getting confused between freemium & free trial.
As you mentioned “Make sure your CRM captures both leads and has a sales funnel” now I won’t go for this funnel when it comes to B2C. It’s absolutely different terrain and the AARRR funnel is king where customers are not segmented into leads but segmented based on the usage of the product/activity and on what stage the biggest churn of your customer is happening.
CRM comes in handy to interact with each marketing link that you have set for customers. That’s where CRM is an absolute must!
I mostly agree with your points (very very insightful & detailed ) but in the end, it’s all about three things in the SaaS world to achieve PLG thinking:
You need to make your product
- scalable,
- repeatable
- & have a loop to retain customers.
If any of above mentioned three bullet points are missing you will never going to achieve Product led growth.