Shopify and newsletter lists

Hi.
I’m strugling to sync up my shopify customer list that are email subscribed to a newsletter list on hubspot.
Any advice?

Hi @RWomersley,

Ensure that only those who are subscribed to your newsletter are added to a HubSpot list. If you haven’t done so already, make sure you have the official HubSpot-Shopify integration installed.

In Shopify, you’ll want to identify customers who have opted into email marketing. You can do this by going to your Shopify Customers tab and filtering customers based on their marketing subscription status.

Then in HubSpot, navigate to Contacts --> Lists and create a new active list. Set up criteria to include only contacts who have the Marketing Subscription set to true, which should be synced from Shopify through the integration. Make sure that Shopify is passing the subscription status field to HubSpot.

It will help you to do the automatic sync

Thanks.
The closest I can find on Shopify is “Email Subscription” is this correct?
I have then tried to sync this but the options are greyed out?

Yes, “Email Subscription” is indeed the correct field in Shopify to determine if a customer has opted in for your marketing emails.

If you’re seeing that the sync options are greyed out, it might be due to a couple of reasons. Double-check that your HubSpot-Shopify integration is fully connected and functioning. Sometimes, re-authenticating the integration can resolve these issues. Then ensure that you have the necessary permissions set in both Shopify and HubSpot to access and modify these fields.

Verify that the two-way sync option is enabled. This feature is essential for the syncing process to work correctly. If it’s not activated, you’ll need to enable it in your HubSpot account settings and make sure you’re trying to sync a customer who has an active email subscription status. If the customer doesn’t meet the criteria for syncing, the options might not appear.

Hope it helps

Hi Ric,

Make sure two-way sync is enabled for contacts in your HubSpot account.
Basically whenever two-way sync is enabled, certain contact properties will be synced any time you update them in either your Shopify account or HubSpot account