Setting Up A Lead Scoring Strategy For The First Time

Hi There - Great ideas and thanks for sharing. But what about maxing out HubSpot’s scoring instance for unique behavioral engagements. Example - we have 60 events a year. Each time someone RSVPs to an event I want to give them 10 points. Each time they attend an event and opt into our Marketing comms, I want to give them 15 points. I cannot use a list because HubSpot would only count that person 1 time (lets say one prospect RSVPs 4 times and attends 3 times - I want them to get 10 points for RSVPing 4 times and 15 points for attending 3 times). What is your suggestion for scoring? I have only ever been about to score manually - there is no real way to automate this but would love your thoughts. Workflows don’t work, lists don’t work, and new properties are tricky esp if you conduct 60 events a year and 30 webinars. Let me know what you think. There are easy solutions to the issue but the functionality doesn’t exist in HubSpot today. Thanks - Amanda