September 2026 Product Updates

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HubSpot Product Updates for September 2026

September brought updates across ads, Breeze, Customer Agent, Agent Builder, and the developer platform. Below, updates are grouped by the team they help most. Let's dig into the highlights.

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Table of Contents

• Marketers
• Sellers
• Support & Success
• Admins & Operations
• All Teams

What’s New for Marketers

AI Growth Bundle: HubSpot Starter with ChatGPT

The AI Growth Bundle connects HubSpot Starter with ChatGPT so new customers can reach buyers searching in ChatGPT and manage those leads in their CRM.

• Starter pricing: Starter seats are 65% off with annual billing or 50% off with monthly billing, plus buy one, get one free ChatGPT Business seats with an annual subscription.
• ChatGPT Ads: Create ChatGPT Ads in HubSpot and see campaign reporting alongside your other ad networks.
• HubSpot connector: Check deal status and log activity inside ChatGPT.

Availability: New HubSpot customers only. Learn more.

Ads: TikTok Smart+, Microsoft Ads, and easier account management

Ads gets new networks and less friction, so you can create, connect, and monitor campaigns in one place.

• TikTok Smart+ ad creation: Create TikTok Smart+ Traffic ads in HubSpot. TikTok's AI generates and tests up to 50 creative variations from your images or videos, up to five text variations, and up to three CTAs.
• Microsoft Ads integration: Connect Microsoft Ads to see reporting and attribution next to your other channels. Learn more.
• Ad account health pill: One indicator at the top of the Manage tab groups account, tracking, and lead syncing errors, with direct links to fix each one. It replaces the floating banners.
• New onboarding wizard: A step-by-step flow covers choosing a network, connecting accounts, configuring lead syncing, and installing pixels.

Availability: Onboarding wizard for all Marketing Hub tiers. All other features for all hubs and tiers.

Forms and campaigns

Forms get portal-wide spam controls and more flexible campaign attribution.

• Global email domain blocking: Block up to 1,000 email domains, including known free-email providers, across every form from Settings > Marketing > Forms > Submission Settings. Per-form blocking still works alongside it.
• Multiple campaigns per form: Associate one form with several campaigns from the form editor or the campaign tool.
• Campaign APIs: The Campaigns API adds endpoints to list asset types, clone a campaign and its assets, list cloneable assets, and check cloning status. The Goals API can now create goals tied to a campaign.
• Zoom webinars in workflows: The Register contact for webinar action now offers a searchable dropdown of your Zoom webinars instead of a pasted webinar ID.

Availability: Multiple campaigns per form and Campaign APIs for Marketing Hub Pro+. Global email domain blocking and Zoom webinars in workflows for all hubs and tiers.

Segments and brand voice

Build audiences and on-brand content with less setup.

• Create segments with Breeze: Describe an audience in plain language, in Breeze Assistant or by choosing Start with AI in the Segments app, then review and refine the suggested filters before saving.
• Editable filter group names: Rename filter groups in the segment builder, for example "Recent MQL Conversions," so complex segments are easier to scan.
• Automatic brand voice setup: HubSpot now generates a brand voice from your website, existing content, and content best practices. Use it as is, adjust attributes, or upload writing samples or brand guidelines. It applies across AI surfaces such as the blog tool and Breeze Assistant.

Availability: Brand voice for Pro+ of Marketing, Content, Sales, Service, Data, and Revenue Hub. Segment features for all hubs and tiers.

What’s New for Sellers

Notetaker and mobile recording

Notetaker now reaches Starter and moves from capture to action, and reps can record in-person conversations with one tap.

• Notetaker with Smart Deal Progression: Notetaker captures meetings and calls, then uses the transcript and deal context to suggest or auto-approve CRM updates. Before the next conversation, it surfaces deal scores, risks, and buyer goals. Learn more.
• One-tap mobile Notetaker (iOS and Android): Tap the home screen microphone to record an in-person meeting or voice note with no CRM record needed first, including offline. A new Review & Action tab lets you review the AI summary, generate a follow-up email, and accept or reject suggested CRM updates. Get the app: iOS. Android.
• Recordings linked to scheduled meetings: Associate a one-tap recording to a scheduled meeting from the mobile app.
• Draft emails with Breeze on mobile: Tap Generate draft in the mobile email composer, enter a short prompt, and insert the result. Learn more.

Availability: Notetaker with Smart Deal Progression for Starter, Sales Hub Pro+, and Service Hub Pro+. Mobile Notetaker for seated Sales Hub and Service Hub Pro+ users. Mobile email drafts for all hubs and tiers.

Prospecting Agent and buyer intent

Ask Breeze to set up prospecting, and act on signals for both new pipeline and existing customers.

• Prospecting plays and buying groups in Breeze: Describe your target segment, personas, and goals to have Breeze configure a Prospecting Agent play. You can also ask Breeze to enroll contacts or saved views in Prospecting Agent and to build buying group charts. Plays need the Prospecting Agent private beta, and Buying Groups needs its public beta.
• Churn Risk signal: A new Buyer Intent signal flags at-risk customers from patterns in conversations, emails, calls, and notes, citing the conversations that triggered it. Use it as a workflow trigger, or in segments and reports.
• Auto-tracking for custom signals: Start or stop tracking custom signals automatically from saved views, rule-based toggles, or new workflow actions. New action-level limits cap monthly credit spend. Learn more.

Availability: All HubSpot customers with HubSpot Credits.

Calling, contracts, and payments

Reps get faster calling tools, and revenue teams get better ways to manage contracts and get paid.

• Manual voicemail drops: After the beep, drop a pre-recorded MP3 or WAV (under 5 MB) in two clicks. Needs a HubSpot-provided number.
• Contract Imports: Import contracts in bulk with line items and contact and deal associations. Imports support management and reporting only, and do not move billing to HubSpot. Learn more.
• Affirm and Klarna at checkout: Eligible US and Canadian merchants can offer installment payments on payment links, invoices, and quotes, with the full amount paid upfront, less fees. Learn more.
• Locked email on form-to-payment redirects: Lock the email field at checkout so the address from the form carries over and the purchase stays on one contact record.
• NetSuite tax code mapping: Select a tax code per line item in the Create a NetSuite sales order workflow action.

Availability: Voicemail drops for Sales Hub and Service Hub Pro+. Contract Imports for Revenue Hub Pro+ or the Contracts Direct Create/Edit beta. Affirm and Klarna for eligible merchants using HubSpot payments or Stripe. Other features for all hubs and tiers.

What’s New for Support & Success

Customer Agent: easier setup, testing, and control

Customer Agent is faster to launch and easier to tune, with guidance built from your own conversations.

• Auto-Setup: Create, test, and deploy an agent with step-by-step guidance built from your Help Desk and Inbox conversations, including identity, tone, knowledge, and handoffs.
• Knowledge from ticket history: Generate FAQ-style answers from resolved tickets, with optional topic guardrails. PII is scrubbed, you approve each answer, and one generation job runs at a time.
• Audience segments and new Guidelines UI: Configure knowledge, actions, tone, and handoffs by visitor segment. The redesigned Guidelines page supports multiple named guidelines per category and preset templates. Audiences are in private beta, so contact your CSM.
• Testing tools: A Tester button now appears on every configuration page, and a Test API button lets you check custom API actions before publishing.
• Deployment recommendations: Ask Breeze Assistant by agent name where and how to deploy, with coverage estimates and estimated resolutions.
• Breaking change: The hs_customer_agent_lead_status contact property is now read-only, and only Customer Agent can write to it. Learn more.

Availability: Pro+ of Marketing, Sales, Service, Content, Data Hub, and Smart CRM.

Help Desk: quality scoring, routing, and workflow

New AI scores, smarter routing, and interface updates help managers coach at scale and keep queues moving.

• Customer Experience Score and Quality Assurance Score: AI scores each ticket, with a short explanation. CXS covers tickets that surveys miss, and QAS rates tone, clarity, and empathy for coaching. Turn both on in Help Desk settings > AI tools. QAS requires Customer Agent.
• Omnichannel Waitlist: When all agents are at capacity, tickets wait in a Waitlist view, prioritized by SLA and wait time, and are assigned as agents free up.
• Customer Agent fallback and assignment workflows: Route conversations to Customer Agent when no human is available. Inbox routing rules can also enroll conversations into a workflow.
• Ticket reopening rules: Set a time window. Replies inside it reopen the original ticket, and later replies create a new linked ticket.
• Block IP address: Block an IP from a live chat thread for 14 days and move its existing threads to spam.
• Board redesign and composer: The board is rebuilt on CRM board components with per-view card settings, draft and publish, bulk actions, and real-time updates. An opt-in reply editor is also available. Learn more.
• Ticket links: View Ticket links in form submissions and feedback surveys now open Help Desk.

Availability: Service Hub Pro+. Customer Agent fallback for all hubs and tiers.

Inbox

Two updates make the Conversations Inbox more flexible and forgiving.

• New sidebar: The CRM sidebar moves to a new framework that gives admins more control. User-level card ordering does not carry over. Learn more.
• Undo Send: A seven-second prompt after sending lets you cancel a message in Inbox and Help Desk.

Availability: All hubs and tiers.

What’s New for Admins & Operations

Agent Builder

Agent Builder combines triggers, actions, and custom agents on one canvas, and it now reaches Starter.

• Workflows: Start from a schedule, webhook, third-party event, or CRM record, hand complex decisions to an agent, then resume the flow. Learn more.
• Custom agents: Build agents on your own instructions, tools, and CRM data, or describe what you need to Breeze. Set run limits and use simulation mode to estimate credits. Now included from Starter up. Learn more.
• Legacy workflow migration: Use Convert to new builder on eligible workflows to move them without rebuilding.
• Custom agent plans: Agent Hub Home now recommends an agent based on how your team uses HubSpot, with a plain-language explanation.
• Data Agent Playground: Test Data Agent on live CRM records for free with pre-built scenarios.

Availability: Workflows and legacy migration for Pro+ of Sales, Service, Marketing, Data Hub, and Smart CRM. Custom agents, custom agent plans, and Data Agent Playground for Starter and above. Credits required for agents.

Credits, permissions, and access

Admins get finer control over spend and AI access.

• Credits spend controls: First-time credit purchasers get a default account cap of 50% above monthly credits, and Pay-as-You-Go for overages from September 16. Adjust account, feature, and action-level limits in Usage & Limits. Learn more.
• Tool permissions for AI: Set tool-by-tool permissions for each connector used by agents and Breeze Assistant, block write tools in one click, or batch-set require confirmation, always allow, or never allow.
• Account Service Keys: Create scoped keys in Settings > Integrations > Service Keys to connect tools like Tableau and Power BI. Requires Developer tools access or a Developer Seat. Learn more.

Availability: All hubs and tiers. Credits controls apply to accounts with HubSpot Credits.

CRM data and configuration

Cleaner data tools and simpler limits.

• Restore from property history: Click Restore all from this source on a property history row to preview and restore affected records. Super Admins only.
• Calculated enumeration properties: Calculation properties can now output dropdown values, replacing one-workflow-per-condition setups.
• Simplified pipeline limits: One shared limit across object types: 15 for Starter, 100 for Professional, and 350 for Enterprise. All hubs can create deal and ticket pipelines.
• Objectless custom events: Choose No Object for webhook or API events to trigger automation from anywhere in your stack.
• AI Filing Agent for segments: Account Cleanup suggests folders for unfiled segments, and you review and apply them together.
• Cleanup deletes unused marketing emails: Account Cleanup now deletes unused email drafts rather than archiving them.
• Number porting: Port numbers from Australia, Canada, and Mexico (mobile), South Africa and Czech Republic (local), and Puerto Rico (local and mobile). Start at Settings > Calling > Call Setup.
• Breeze canvas context: Select triggers and actions on the workflow canvas so Breeze uses them as context.

Availability: Calculated enumeration properties, objectless events, and Breeze canvas context for Pro+. Filing agent and email cleanup for Enterprise. Number porting for Sales Hub and Service Hub Starter and above. Other features for all hubs and tiers.

Reporting

Dashboards are faster to load and easier to read.

• Dashboard caching: Choose a cache duration from 5 minutes to 7 days, with a Last updated timestamp and manual refresh. Off by default.
• Dashboard color themes: Apply one palette, including Brand Kit colors, to all eligible reports on a dashboard.
• Pivot table column freezing: Left-hand and Totals columns now stay in view as you scroll.
• Metrics on Global Home: See KPI cards with period-over-period comparisons based on your CRM data.

Availability: All hubs and tiers.

Developer platform and APIs

The platform moves to a predictable schedule, with new APIs and app options.

• Bi-annual releases: Platform updates now ship every March and September, with date-versioned APIs supported for 18 months and Projects version 2026.09. Legacy API versions and apps begin to sunset in March and September 2027. Learn more.
• User-Level Apps: Apps act on behalf of a user and respect that user's permissions. Learn more.
• Connectors and docs: Build and manage HubSpot connectors from the Developer Platform, and use the new Build with AI docs. Learn more.
• New public APIs: Sequences, Sales Templates, Payment Links, Payments account read, Conversation Recap, Data Studio data sources, and recurring tasks. Sequences docs

Availability: All hubs and tiers. Sequences, Sales Templates, and Conversation Recap APIs are for Sales Hub, and Data Studio APIs are for Data Hub and Smart CRM Pro+.

What’s New for All Teams

Breeze Assistant

Breeze Assistant shows its sources, calls your agents, and installs apps without leaving the chat.

• Context Pane: A sidebar shows the CRM records, memories, and brand or company details Breeze referenced, in real time.
• Call custom agents: Type @AgentName or describe the task. A confirmation card shows what the agent will do and its estimated credit cost.
• Install Marketplace apps in chat: Install a recommended app from the conversation after reviewing its details.
• Breeze Assistant in Slack: Breeze Assistant has a new home in the Messages tab of the HubSpot app in Slack, plus a welcome message, example prompts, and a collapsed View sources toggle. Learn more.

Availability: All hubs and tiers. Custom agent calls use HubSpot Credits.

Connectors and the Marketplace

Breeze and your agents now work with more of your tools.

• New connectors: Connect Fathom, Xero, Box, Canva, Gong, and Slack to Breeze Assistant and Agent Hub. More are planned later this year.
• Google Workspace: Connect Google Drive, Calendar, Chat, and Gmail to read data and take action with plain-language prompts. Each connector needs admin approval. Learn more.
• Claude connector: The HubSpot connector for Claude can now retrieve intent signals, AEO performance, and saved reports, manage website pages, and configure pipelines and properties. Reconnect to get the new scopes. AEO tools need Marketing Hub Professional or Enterprise. Learn more.
• Marketplace: 156+ new apps arrived, including the HubSpot connector for Gemini, ChatGPT Ads, and TikTok Ads, and 21+ apps were updated. Browse the Recently Updated HubSpot Apps collection. Learn more.

Availability: All hubs and tiers.

This month's investment centered on agents and the connections around them, from Agent Builder and Customer Agent to Breeze connectors, along with smoother day-to-day tools for ads, service, and reporting.

Want to catch up on all the latest product updates? Log into your HubSpot account, click your account dropdown in the top right, and select "Product Updates" to see what's new.